Newman University CollegeNEWMAN UNIVERSITY COLLEGE ASKED PRESENCE MARKETING TO FIND A THOUGHT PROVOKING WAY OF ATTRACTING LOCAL BUSINESSES TO BECOME INVOLVED IN A LOCAL GOVERNMENT BACKED STAFF TRAINING INITIATIVE.
The resulting ‘Sowing the Seeds of Success’ concept was kickstarted with an invitation printed on Wildflower Seed Paper – a stock with plant seeds embedded into it that would grow when watered.
The invitation asked local business to attend an event at the college to find out more about the initiative. The artwork was also adapted for onsite signage and promotional material which was used on the day of the event to continue the theme and compound the message of growth and progress.
Innovation, creativity and a need for cost effectiveness are not solely the preserve of the private sector. The challenges presented by the current economic climate have seen public sector organisations seek increasingly imaginative ways to engage their target audiences.
Presence have also been selected to work with Newman University College on a variety of print, design and digital projects including, traditional advert and leaflet production and Bluetooth marketing campaigns.