CognitorCOGNITOR'S OFFERING EXTENDS FAR BEYOND TRADITIONAL ACCOUNTANCY SERVICES. WITH A BUSINESS CONSULTANCY ARM, THE BRIEF WAS TO PROMOTE THEIR DIFFERENCE IN A CROWDED AND COMPETITIVE MARKETPLACE.
Our diverse experience of branding and rebranding companies from a variety of backgrounds, delivered fresh thinking to this well established company who aim to approach each client with a refreshing, straight forward and friendly style that is low on jargon and high on professionalism.
Accepting that the financial services sector must market itself responsibly and skilfully, meant that messages and positioning must negotiate the delicate balance between formality and personality.
Cognitor’s aim were to refresh and modernise their brand without losing the very essence that had made it successful and appointed Presence to help them define their brand values and reinterpret them across a variety of key marketing tools.
This included an enhanced logo, brand new website, featuring a new style of copywriting as well as stationery and promotional material production. The results have succeeded in attracting a new client base for the company assisting them in branching out into new market territories.